Is Freelance Digital Marketing Legit? Everything You Need to Know


In today’s digital age, many individuals are seeking work-from-home opportunities that offer flexibility and high earning potential. If you have a knack for marketing and enjoy the freedom of setting your hours, a career as a digital marketing freelancer might be the perfect fit for you. But is freelance digital marketing legit? In this comprehensive guide, we will explore the ins and outs of freelance digital marketing, including what it entails, its earning potential, and how to avoid scams in the industry.

What Does a Digital Marketing Freelancer Do?

As a digital marketing freelancer, your primary role is to create content for digital marketers to post on various platforms, such as websites, blogs, and social media pages. This content can range from short blogs or product descriptions to e-books or white papers. Your job is to engage the target audience, drive traffic, and ultimately generate leads for the businesses you work with.

Does Freelance Digital Marketing Pay Well?

One of the most attractive aspects of freelance digital marketing is its earning potential. Unlike traditional salary jobs, where your income is often capped, freelance digital marketing allows you to determine your pay based on your output. The more you work and the higher quality of your work, the more you can earn.

According to ZipRecruiter, the average freelance writer in the USA makes around $60,985 per year. However, this figure can vary significantly depending on factors such as your experience, workload, and niche. It’s not uncommon for freelance writers to make a six-figure income, as reported by LinkedIn.

It’s important to note that as a freelancer, you are responsible for your taxes, health insurance, and other benefits. Additionally, you won’t be paid when you are sick or on vacation. However, the potential for high earnings and the flexibility of working from home often outweigh these drawbacks for many individuals.

Three Tips for Avoiding Online Scams as a Freelance Digital Marketer

While freelance digital marketing offers numerous benefits, it’s essential to be aware of potential scams in the industry. Here are three tips to help you avoid falling victim to online scams:

  1. Ask for a deposit upfront: When working with new clients, it’s crucial to request payment or at least a deposit before starting any work. This not only helps prevent scammers but also ensures that your clients are serious about your services. Remember, you should never pay for a writing opportunity as it is a common sign of a scam.
  2. Exercise caution with email attachments: Be cautious when opening attachments from potential clients, especially those you don’t know. Scammers posing as writing clients may send their proposal as an attachment, intending to deceive you. Legitimate clients will be willing to provide the necessary information in the body of the email.
  3. Don’t write unpaid “test” projects: While it’s acceptable for clients to request writing samples, be cautious about providing free work. Scammers may take advantage of this and disappear without ever hiring you for a paid project. Instead, offer samples of your previous work or request payment for a sample article.

By following these tips, you can protect yourself from potential scammers and ensure a successful freelance digital marketing career.

Which Freelancing Site Is Best for Digital Marketing?

Navigating the freelance market can be overwhelming, but working with a digital marketing platform can simplify the process and minimize the risk of scams. These platforms handle marketing, billing, and collections, allowing you to focus on your writing. Here are some of the best platforms for digital marketing freelancers:

  1. WriterAccess: WriterAccess offers a talent pool of more than 15,000 writers with expertise in a wide range of topics, from e-commerce to real estate. They handle finding work for you, billing, and paying you on a regular schedule.
  2. Crowd Content: Crowd Content is another popular platform that connects digital marketing professionals with writers. They provide a steady flow of work and ensure timely payments.
  3. Scripted: With Scripted, you can find skilled writers to complete your projects. They offer a simple and efficient platform that connects you with the right talent for your content needs.
  4. Upwork: Upwork is a well-known freelancing platform that caters to various industries, including digital marketing. It allows you to browse through profiles and hire freelancers based on their skills and expertise.

Boosting Your Freelance Digital Marketing Career with WriterAccess

Among the various platforms available, WriterAccess stands out as a reliable and efficient option for both writers and digital marketers. With a talent pool of over 15,000 writers, you can easily find experts in your industry to complete your projects. WriterAccess takes the risk out of freelancing by handling billing and ensuring timely payments, saving you valuable time and guaranteeing compensation for your work.

For writers, WriterAccess provides a safe and reliable platform to showcase your skills and connect with clients. With their AI-powered tools, you can generate ideas and check for originality, enhancing the quality of your content. The platform’s track record of 99.97% satisfaction in over two million projects speaks for itself.

Whether you are a writer or a digital marketer, WriterAccess offers a seamless experience that streamlines the freelance process. If you’re interested in exploring the platform, WriterAccess provides a two-week trial period for digital marketers to sample the services. Visit WriterAccess today to kickstart your freelance digital marketing career.


In conclusion, freelance digital marketing is a legitimate and rewarding career choice for those who enjoy the freedom of working from home and have a passion for marketing. With the potential for high earnings and the flexibility to set your hours, it’s an attractive option for many individuals. However, it’s essential to be cautious and avoid scams by following the tips mentioned in this article.

By leveraging reputable freelancing platforms like WriterAccess, you can simplify your workflow, connect with clients or writers, and ensure a smooth and successful freelance career. So, if you’re ready to take your digital marketing career to the next level, consider exploring freelance opportunities and maximizing your earning potential.

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